This is a great Presentation on branding in today's economic times I found on Slideshare. Worth a look... some good thoughts and approaches to pursuasion on the issues. - Jeffrey Drake
Why Your Brand Needs An Enemy
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Why do some brands spark passionate debates while others are quickly
forgotten? The answer lies not in what they embrace, but in what they
boldly reject. T...
Is Your Bank Ready for the Coming Rate Rush?
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This article Is Your Bank Ready for the Coming Rate Rush? appeared first on The
Financial Brand.
Deposit pricing is now as much a branding decision as a ...
I’ve moved to StoryHow.com
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Sometimes life comes full-circle. My social media journey began ten years
ago with the creation of a storytelling podcast called Griddlecakes Radio.
I wrot...
The Power to Do More
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Every time I see this, I wonder if it shouldn't be the exact opposite.
Nobody sells the dishwasher promising people that now, finally, they can do
more di...
Patience--the forgotten virtue
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My second post for Fast Company has been published. By way of John Cleese,
it talks about how patience may be a missing ingredient for branding in
gener...
Microwave Fries from Burger King
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Burger King has just announced an agreement with ConAgra Foods Lamb Weston,
who will introduce a retail line of microwaveable Burger King french fries.
Dub...
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