This is a great Presentation on branding in today's economic times I found on Slideshare. Worth a look... some good thoughts and approaches to pursuasion on the issues. - Jeffrey Drake
-
BankInnovation
A Manifesto for Community Banks: Now a few months after Bank Transfer Day,
we wonder how happy the switchers are... http://t.co/i40pkA1R
Your Master List of Low-Hanging Marketing Fruit
-
[image: cherries][image: introductory3]
When it comes to optimizing and improving your marketing programs, many
marketers tend to think they need to go t...
Project Beacon Partner: MyCityWay
-
Figuring out how to navigate a city has been a challenge for nearly anyone
who has departed suburbia’s haunts. With a smartphone, the old way of
navigating...
Brand Tagline Strategy
-
I am a big believer in taglines. They are an effective way to communicate the brand’s “unique value proposition” powerfully, succinctly and memorably. It is ...
Hybrid Networks
-
When I was a young engineer in the mid 1980’s, I was fascinated with the
concept of neural networks–computing machines that attempted to solve
problems sim...
In taste, brand matters
-
My latest post is out on MarketingDaily. In it, I talk about the power of
packaging to influence taste. Research has show that people are highly
sensiti...
I’m currently on maternity leave
-
I’m currently off on maternity leave. While I’m still probably out there
being fascinated by the latest business and branding stories, I’ve got my
hands fu...
Microwave Fries from Burger King
-
Burger King has just announced an agreement with ConAgra Foods Lamb Weston, who will introduce a retail line of microwaveable Burger King french fries. Dubbe...
0 comments:
Post a Comment