These are a few slides I've used at Fried/Drake/Green to discuss with Clients the essential viewpoints I believe they should have toward branding. They work as a starting point to demonstrate the importance of addressing how brands can be defined and applied for market share growth and customer loyalty. Included are some print pieces we have done in the past as nifty examples.
- Jeff Drake
Brand Strategy Overview for Nbbn
Judge Blocks Trump Administration Dismantling of Voice of America
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"Not only is there an absence of 'reasoned analysis' from the [Trump
Admin]; there is an absence of any analysis whatsoever," the judge wrote.
12 hours ago
Nice presentation. Love the concepts on branding.
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